Social Media Wings Packages
Beautiful girl at the classic image of 60s

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SOCIAL MEDIA STRATEGYBefore Launching on Social

  • Social Media Objectives
  • Channel Selection
  • Conversion Bridges
  • Target Market Analysis
  • Competitor Analysis
  • Reporting Metrics
  • Google Analytics Conversion Goals
  • Social Media Brand Framework
  • Social Media Brand Manual

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CONTENT STRATEGYBefore Publishing Content

  • Content Matrix
  • Engagement Psychology Review
  • Content Calendar Template
  • Best Practice Moderation Guidelines in accordance with ACCC law
  • Crisis Management Risk Assessment
  • Crisis Management Procedures
  • Community Management Manual
  • Social Media Policy

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ADVERTISING STRATEGYBefore Advertising

  • Social Media Brand Framework (*deducted if already completed social media strategy)
  • Target market segmentation
  • Social media persona profiling
  • Marketing messaging to connect with social media personas
  • Identification of value propositions
  • Split testing campaigns
  • Reporting metrics

GOT YOUR WINGS?

MANAGING YOUR OWN CONTENT PRODUCTION?

Upgrade your skills with a course or in-house training.

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NEED HELP MANAGING YOUR CONTENT?

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“Gaynor has a very thorough understanding of social media, PR and marketing. I have benefited greatly in my online pursuits as a result of Gaynor’s generosity and willingness to share her knowledge. Gaynor is professional, determined and a pleasure to deal with.”
David Goldstein, Applications Manager, PwC Australia